Reach global audiences and boost visibility in local search results with multi-language landing pages. Apple, I think, is a really great example of this that everyone can probably relate to. The idea of a computer isn’t necessarily unique, but their articulation of it was. I think if there’s any advice I could give to a younger Bethan on how do I make myself a better marketer, it’s to actually understand how businesses work and what business strategy actually looks like.

#5 Tease, Don’t Spoil

They live inside the HTML code as part of your meta tags, quietly helping SEO Anomaly search engine bots understand and index your site. Below is my 20-step guide covering the essential parts every article should include to work well for both readers and search engines. I won’t go too deep into technical details; think of these steps as a checklist to ensure your content is well-prepared. Additionally, clearly defined headings signal to search engines the hierarchy and relationship between topics, which improves indexing and ultimately boosts your visibility in search results.

Identify and understand your linking and sharing audience

More people are using AI tools for their online searches and search engines are also investing in providing AI-driven search experiences. An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources. This is then shown in one overview, with the hope that this directly answers the specific question asked. An SEO technique is considered a white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines111249 are not written as a series of rules or commandments, this is an important distinction to note.

• They can either compete on cost, and that’s being the cheapest in the market.
• If your SEO isn’t up to par, the impact of radio ads is greatly diminished.
• Video SEO is the process of creating and optimizing videos for maximum visibility in search results.
• In the case of Google, if you want to appear on the SERPs for specific searches, you can use Google Ads to position your brand on top of the results.
• …so that when someone searches for something related to your business, your website appears on page 1.
• SEO Can Put You Ahead of The Competition – If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales.

Improve organic search rankings

Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads. Start off by creating a few blog posts and work to build a following on social media. However, creating brand new content is not the only way to keep your content fresh.

Both are critical components of any successful digital marketing campaign, and SEO is actually a subset of SEM. The main difference, which we go into much more detail here, is that SEM employs paid search engine advertising to target specific demographics. Search engine optimization is more than writing title tags and getting backlinks. You’ll need several skill sets, from web development to copywriting, to maintain an SEO program that drives rankings, traffic, and revenue in 2025.